K-Trap, a cornerstone of the UK Drill scene, has built his reputation on authenticity and raw energy. Once known for his signature balaclava, his decision to show his face reflects a shift—a deeper connection to his audience that mirrors the unfiltered truths in his lyrics. Filming him unmasked was an honor, like capturing a pivotal moment in his journey.
M Huncho, with his unmistakable melodic delivery, added a smooth yet hard-hitting vibe to the track. His ability to glide between rap and melody sets him apart, and watching him perform live was a testament to why he’s worked with the likes of Headie One and Yxng Bane.
Together, they brought “Shipping Costs” to life—a track that’s as much about movement and ambition as it is about resilience and hustle.
For the visuals, FPV was the perfect match. The setting—the docks, with rows of containers and industrial grit—symbolized the grind described in the lyrics. As K-Trap raps, “Transport like shipping costs,” the drone emphasized that relentless forward motion, sweeping between the towering steel structures and mimicking the ebb and flow of their journey.
When Jack, the director from DON Prod, asked me to push the drone’s limits—flying between cars, through tight spaces, and into a warehouse—I knew it would be a challenge. Without a cinewhoop on set, I relied on my trusty 5-inch FPV racing drone. After a quick test flight in the warehouse, I told Jack, “We’re good to go.”
The moment the artists stepped in, the energy shifted. Flying inches from K-Trap and M Huncho, the drone captured their raw charisma, syncing perfectly with the rhythm of the track. As M Huncho delivers lines like, “Out in the field, it’s win or loss,” the visuals mirror the stakes—the precision, the risks, and the rewards.
The result? A one-take flight that became more than just a visual – edited by Jack, an excellent music video director who edits videos himself — it turned the docks into a living, breathing symbol of their hustle. The warehouse scenes, where the drone weaves around the artists, underscore the connection between their performance and the story they’re telling.
“Shipping Costs” isn’t just a song about moving product; it’s about moving forward, breaking barriers, and embracing the grind. As the drone soared, dipped, and weaved, it told the same story—of resilience, precision, and ambition in motion.
